Swedish e-commerce company Footway OaaS AB has begun a process to find new owners for twelve of its online retail brands, including Sportamore, Stayhard and Caliroots. According to the company, the stores are profitable and debt-free, and the goal is to secure partners who can further develop them rather than to achieve the highest sale price.
Footway OaaS AB has formally launched a process to divest twelve of its established online stores, among them Sportamore, Stayhard, Caliroots, Runforest, The Solestory, RacketNow, BLACC, Grandshoes, Heppo, Barnskospecialisten, Netlens and Nividas, the company announced in an official press release.
CEO Daniel Mühlbach stated that the brands are “profitable and debt-free” and that Footway is “looking for the right owners – not the highest purchase price.” The move is part of the company’s strategy to strengthen its operations-as-a-service (OaaS) platform, which supports e-commerce businesses across 38 markets.
Footway sees its future as a platform provider
The sale follows a year of restructuring at Footway, which has increasingly positioned itself as a platform provider rather than a direct retailer. The company recently raised SEK 100 million to expand its automated warehouse in Eskilstuna and develop a new multi-sales-channel service.
The official announcement was made through Cision Sweden.
