The plan is to open more than 350 stores in the region over the long term.
Frasers Group is expanding its existing partnership with MAP Active – a sports, fashion and distribution operator in South Asia – to launch Sports Direct in five new markets, with an ambitious plan to open more than 350 stores in the region over the long term.
Leveraging Sports Direct’s leading sporting goods proposition and own brands, the Group will use MAP Active’s infrastructure, local expertise and distributed brands to position Sports Direct as the premier sports retailer, expanding in Indonesia and entering India, the Philippines, Thailand, Vietnam and Cambodia.
“We’re excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth,” said Michael Murray, CEO of Frasers Group. “Building on Sports Direct’s proven sports retail proposition and MAP Active’s market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.”
