Fenway Sports Management Group (FSG) – owner of, among other things, Liverpool FC and the Boston Red Sox – has sold off its Consulting Group to the Brand division of Elevate, a consultancy founded in 2018 and headquartered in Charlotte, North Carolina.
The Fenway consultancy’s BriAnne Newman is now Elevate Brand’s Senior Vice President, reporting to Chief Client Officer Cameron Wagner. Other Fenway executives will be remaining in Boston but moving to new offices, as Elevate establishes a presence in the city.
Elevate Brand says that over the past three years it has handled a number of brand campaigns in the sports world, for such clients as Formula 1, the English Premier League, Fifa’s Men’s and Women’s World Cups, the NFL, the NBA, MLB, Major League Soccer, and the PGA and LPGA. Also among its clients is the Red Sox Foundation.
At the beginning of March, FSG appointed Sam Kennedy to be its CEO and Billy Hogan to be CEO of FSG International.
