International advertising giant Havas has announced the acquisition of CA Sports, a Barcelona-based firm specializing in sponsorship strategies and business development through sport. It is Havas’ first acquisition since its stock exchange debut on Euronext Amsterdam in December. The full financial terms of the deal were not disclosed.
CA Sports will be integrated under Havas Play, Havas’ sports and entertainment agency. Moving forward, CA Sports will operate as “CA Sports Part of Havas Play.” CA Sports will continue to be led by Cinto Ajram, its CEO and Founder, who also continues to hold a minority stake in the company, Havas said in a statement.
CA Sports was founded by Cinto Ajram in Barcelona in 2017. The company specializes in the management of strategic sports sponsorship agreements and brand consulting, as well as the activation and production of events and campaigns.
