The acquisition marks iFIT’s expansion into connected Pilates.
iFIT has announced the acquisition of Reform RX, a commercial grade, digitally connected Pilates reformer that tracks user movement, marking iFIT’s strategic expansion into the growing Pilates market. Reform RX, co-founded by Neal and Yvette McGaffin, caters to a diverse clientele ranging from boutique fitness studios to wellness centers across the UK and US.
This acquisition is meant to reinforce iFIT’s commitment to offering a full-spectrum fitness experience for both commercial and at-home users. iFIT will integrate Pilates reformers into its lineup of products. Further details on product availability and future Pilates offerings will be announced in the coming months, said iFIT.
iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym, and boasts a community of around 6.4 million athletes around the world. The iFIT platform is powered by a comprehensive ecosystem of proprietary software and engaging content.
