UEFA Champions League is expanding its global reach.
JD.com, Inc. (also known as Jingdong) has announced that it has become the official e-commerce innovation partner for the UEFA Champions League (UCL). As a leading e-commerce retailer and technology service provider, JD.com, Inc. and its European e-commerce brand Ochama will deliver access to exclusive football interactions, merchandise, discounts, prizes, and innovative services to fans and consumers, the company communicates.