Seoul’s trendy Gangnam district will soon get company from the Swedish sports fashion brand.
Swedish sports lifestyle brand J.Lindeberg will open its biggest flagship store ever on April 11, a five-story store in the Gangnam district of Seoul, as the brand enters Asia. With the opening, J.Lindeberg said the company wants the store to “mark a major step in the brand’s expansion into the Asian market.”
Each floor in the flagship store will be dedicated to one of J.Lindeberg’s lifestyle segments – golf, fashion or activewear. The third floor, as J.Lindeberg describes it, will be inspired by the rhythm of golf, while the second floor will showcase menswear in a space shaped by depth and layered design, like a golf course.
On the third floor, fluid architectural lines will echo the elegance of a perfect swing, setting the tone for the women’s collection. A members-only lounge will take cues from the shape of a golf cup, offering an exclusive, refined space for the brand’s most loyal fans.
