This rebranding marks a strategic milestone for the company, aligning its European operations with the global structure of the Elevate Outdoor Collective. The newly renamed entity will continue to oversee the operations of its 12 brands, including Völkl, K2, Line, Ride, Marker, Dalbello, BCA, Madshus, Atlas and Tubbs, ensuring consistent business operations and improved coordination across the region.
The decision to rename K2 Sports Europe GmbH reflects the organization’s commitment to bringing together its diverse portfolio of ski, snowboard, and outdoor brands under one cohesive structure. With this change, EOC Europe GmbH is set to strengthen its position in the European market, delivering more significant innovation, service, and value to its B2B partners, including distributors, retailers, and suppliers.
The company communicates that rebranding to EOC Europe GmbH is part of its broader global strategy to unify its brands under a single global identity.
