Katjes International has signed an agreement to acquire a 60% stake in German premium apparel brand Willy Bogner GmbH, through its subsidiary Katjes Quiet Luxury GmbH. The remaining 40% will remain with the Bogner family. Terms of the transaction were not disclosed.
Bogner, known for its ski and outdoor collections under the Bogner and Bogner Fire + Ice brands, posted record net sales of almost €190 million in fiscal year 2023/24, which ended March 31, and remains profitable, according to the company.
The transaction is subject to approval by German competition authorities, with closing expected in September 2025. Katjes, traditionally known for its confectionery business, said it may increase an existing corporate bond to finance the acquisition.
The deal is aimed at supporting Bogner’s retail expansion and strengthening its omnichannel strategy.
