The company, previously known as Project 44, will now exist as Lewis Hamilton Ventures.
Formula One racer and fashion collaborator Lewis Hamilton gave his career and business ventures management firm a new name to better illustrate its tie to the seven-time Formula One world champion. The company, previously known as Project 44, will now operate as Lewis Hamilton Ventures.
The firm began overseeing Hamilton’s business dealings in January 2024 and has since grown to assist and support the racing driver with his business ventures, racing career, and commercial collaborations with prominent brands like Lululemon, Dior and Rimowa.
Lewis Hamilton Ventures also oversees his clothing line, Plus 44, and Almave, a non-alcoholic blue agave spirit distilled in Mexico, with Pernod Ricard as an investor. The company is also involved in the success of the recent F1 film starring Brad Pitt, through its investment in Dawn Apollo Films, a film and TV production company.
Hamilton serves as the London-based company’s Chief Executive Officer. The senior leadership team at Lewis Hamilton Ventures is comprised of several key individuals, including Chief Operations Officer Ross Connolly, Global Brand and Communications Director Jo Livingston, Chief Financial Officer Moji Macaulay, Chief Legal Officer Andin Fonyonga and Director of Impact Jason Arthur.
Hamilton said the team is focused on delivering results and overseeing all activity off the track while he remains focused on Formula 1.
