NFL Christmas Day games on Netflix in 2024 attracted more than 30 million global viewers on average. Pittsburgh Steelers vs. Kansas City Chiefs reached an average of 30 million viewers, while Houston Texans vs. Baltimore Ravens reached an average audience of 31.3 million, according to data from Netflix.
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Christmas 2024 became Netflix’s most-watched Christmas Day ever in the US, said the broadcaster. Internationally, viewers from 218 countries and territories watched at least one of the games. The two games hit the Top 10 across multiple countries. The Steelers-Chiefs game was in the daily Top 10 in 72 countries, achieving high viewership in countries like Canada, Germany, Ireland and the UK. The Texans-Ravens game was in the daily Top 10 in 62 countries, with hit highs in Australia, Austria and Mexico, among others. Furthermore, the Christmas Day NFL games generated over 1 billion impressions across Netflix and NFL global social handles.
CBS Sports produced the games, while NFL Media produced the pre, post and studio halftime programming, explained Netflix. EverWonder Studio executive produced NFL Christmas Gameday.
