Tennis star and Olympic gold medalist Novak Djokovic has acquired a significant stake in Incrediwear, a US-based company specializing in bioactive infrared fabric technology. Djokovic has also joined as a global brand ambassador.
Incrediwear products are designed to relieve pain, accelerate recovery and enhance performance without drugs or invasive treatments. “Djokovic discovered Incrediwear following his 2024 knee surgery and believes the company’s wearable technology played a role in his recovery,” said the company in a statement.
Incrediwear’s wearable therapeutic technology uses body-heat-activated fabrics infused with natural elements to increase circulation and reduce inflammation, without drugs, compression or side effects, according to the company. Unlike compression sleeves, Incrediwear products do not compress. While compression uses controlled pressure to restrict blood flow, Incrediwear’s technology increases circulation through activation of semiconductor elements that are incorporated into the fabric.
