Peloton has unveiled its first commercial fitness equipment line alongside an AI-powered coaching system, marking a new phase in its turnaround strategy. The Pro Series hardware targets gyms and hospitality partners, while the IQ platform expands digital services for members.
Peloton is expanding beyond its traditional consumer base with the launch of the Peloton Pro Series, its first line of commercial-grade hardware, and the debut of Peloton IQ, an AI-powered coaching program. The announcement reflects the company’s shift into the commercial fitness sector and the next phase of its turnaround strategy.
Peloton created Commercial Business Unit
The Pro Series, developed by Peloton’s new Commercial Business Unit – which brings together the Precor acquisition and Peloton for Business – includes the Tread+ Pro, the company’s first commercial treadmill, alongside the Bike+ Pro and Row+ Pro. Designed for high-traffic environments such as hotels, resorts, country clubs, and corporate gyms, the equipment emphasizes durability and scalability.
Peloton IQ will be available on the Pro Series but also rolled out to existing models via a software update. The platform provides personalized coaching, progress tracking and health insights, and integrates features from Breathwrk, the breathing-focused app Peloton acquired earlier this year. CEO Peter Stern told Bloomberg the company remains “not in the obsolescence business,” underlining that legacy devices will continue to be supported.
The AI-driven program builds on Peloton’s Personalized Plans, which counted 700,000 users at the close of the fiscal fourth quarter. It coincides with the company’s Cross Training Series, the first full refresh of its hardware portfolio, including updated versions of the Bike, Tread, and Row, all equipped with swivel screens to support connected strength, mobility, and recovery sessions. Distribution has begun through DTC e-commerce, Amazon, Dick’s Sporting Goods, and Johnson Fitness & Wellness.
Peloton is in Phase 2 of its turnaround plan
Peloton has moved into Phase 2 of its turnaround plan, aiming for sustainable operations after a restructuring between FY2022 and FY2024. The company intends to return to growth in Phase 3 while improving its balance sheet. Metrics show some progress: in FY2025, lifetime value to customer acquisition cost improved by 30 percent, while marketing spend was cut by more than 35 percent.
The group is also reshaping its retail footprint. A micro-store format tested in FY2025 outperformed traditional showrooms with just one-tenth of the floor space. Peloton plans to expand the micro-store fleet to 10 locations by year-end, while paring down its 13 legacy showrooms to five in the coming quarters.
In parallel, Peloton is broadening its health and lifestyle content. Alongside the Breathwrk integration, new collaborations include injury prevention programs with the Hospital for Special Surgery, an eight-week peri- and postmenopausal program with Halle Berry’s Respin Health, and an expansion of the Peloton x Hyrox training collection.
