Rawlings, one of the world’s leading manufacturers of premium baseball and softball equipment, and Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, announced a comprehensive resale partnership. The partnership will make Sidelineswap’s re-commerce services available to Rawlings, Easton, Miken and Worth customers throughout the US.
Sidelineswap has been named the “Official Resale Partner of Rawlings” and will power trade-in programs for baseball and softball bats at all six Rawlings retail locations and select baseball and softball tournaments across the US. Athletes can bring in their used bats from any major brand and receive a Rawlings e-gift card on the spot for the trade-in value of their used bats. In addition to the added value for the customer, the program will provide sustainable environmental benefits by reducing waste and keeping products out of landfills.
“We are excited to announce our new resale partnership with Sidelineswap,” said Dylan Kavanagh, Vice President of Omnichannel at Rawlings. “Today’s baseball and softball consumer not only demands the most powerful technology, but they also prioritize maximizing their buying power.”
Additionally, Rawlings plans to launch Sidelineswap’s proprietary online trade-in technology on the Rawlings family of websites later this year. This will allow customers to get an instant bat trade-in quote on the site, print a prepaid shipping label and ship their used bats to Sidelineswap’s trade-in processing center. Upon receipt and inspection, a Rawlings e-gift card will be issued.
