UK’s number one online reseller for running, Sportsshoes.com, and Adidas have announced a joint three-year sponsorship deal for middle-distance running club the British Milers’ Club (BMC), the UK’s largest athletics club with more than 2,000 members.
Through the sponsorship agreement, Sportsshoes.com and Adidas will enable the BMC to grow and promote its events within the UK athletics and running community. BMC members will also have access to high-quality product ranges on the retailer’s website, including the latest Adidas running products.
Founded in 1963, BMC provides its members with nationwide racing events to help them reach their potential and develop the champions of the future. It also provides its members with athlete support and training activities.
“We are delighted to announce our partnership with Sportsshoes.com and the British Milers’ Club, which marks a significant step in our commitment to supporting runners across the country on their athletic journeys,” said Donna Bellamy, Senior Director, Omnichannel Marketing at Adidas. “At Adidas, credibility in running is paramount and through this partnership, we will support athletes with our Adizero range, designed to enhance performance, break records and inspire future generations.
The Brand Manager at Sportsshoes.com, Gavin Bannister, added: “Our running community initiatives would not be possible without the valuable support of our brand partners, and it is great to team up with Adidas.”
