The crypto company Kraken continues to find companies to cooperate with within the sports industry. Recently they started a partnership with Athletico Madrid. Now, Tottenham Hotspur has announced a global brand partnership with the crypto company. Ahead of the 2024/25 season, Kraken will become the club’s first official crypto and web3 partner and the official sleeve partner for the men’s and women’s teams.
Founded in 2011, Kraken is one of the world’s oldest crypto platforms. Inspired by a mission to accelerate the global adoption of crypto, Kraken empowers customers to navigate the emerging crypto ecosystem confidently. Kraken has deep and established roots in the UK after consistently investing resources to grow its local team, which now numbers over 350 people. Kraken has also become one of the largest UK-registered crypto platforms, with over 13 million customers worldwide accessing the crypto markets through its consumer and professional mobile apps and state-of-the-art trading platform.
The partnership will focus on increasing football fans’ understanding of crypto and how the technology can be used to deepen their connection with the sport.
Throughout the partnership, Kraken will engage with the club’s global fan base through exclusive content, fan pop-ups and behind-the-scenes access to both Kraken and Tottenham Hotspur events.
