Viento, a Milan-based start-up specializing in producing and marketing designer apparel and equipment for padel and pickleball, has raised nearly €180 million on MamaCrowd, an Italian platform for equity crowdfunding investments.
Founded in 2022, Viento is led by Davide and Emanuele Colla, respectively CEO and President of the company. Viento is planning to open a physical store in Milan as well as additional pop-up stores in large European cities, Affari Italiani reports. Earlier this year, the company agreed to distribution deals for the Iberian Peninsula and the US and is targeting new ambassadors and distribution agreements for South America and emerging padel markets across Europe, like Germany and France.
