Craft of Scandinavia is reorganizing international distribution. The company, owned by the Swedish New Wave group, has taken on two distributors for the Bulgarian and Slovenian market: SportsAware in Bulgaria, and ProMontana in Slovenia. It is considering closing down New Wave International Trading, its subsidiary on the Chinese market, after sales have been slow. The brand considers that consumers in China do not like "to sweat." Insufficient results from the management of New Wave Sportswear in Spain will probably lead the company to take on a distributor in that country.

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