Craig Heisner is the new president of Newton Running effective last week. It is hoped that he will lead the company to expand in the specialty running category as he oversees marketing, branding and sales for Newton's product lines. He will report to Jerry Lee, co-founder and chief executive of the company. Heisner has worked in sales and marketing for athletic footwear and apparel brands for 20 years, including such names as New Balance, Reebok and Brooks Sports. Most recently, he was the vice president for marketing, sales and product merchandising at Li-Ning.