Creating a new position within the company, POC, the Swedish supplier of high-tech helmets, has appointed a head of sales, Louis Boudrias, who is going to be based just outside Chamonix, a city described as the heart of gravity sports in Europe. A Canadian expatriate, he has been living there with his family since 2003. After working as marketing manager for Dynastar in France, he acted most recently as European general manager for Orage.