Cristiano Ronaldo has revealed his second CR7 underwear collection in spectacular style, by projecting images from the new campaign “Rankin x Ronaldo for CR7 Underwear” onto iconic locations in seven fashion capitals around the world. Shot by John Rankin Waddell, also known as Rankin, a British-born internationally acclaimed fashion photographer, the campaign images and fashion film were launched in London, New York, Berlin, Lisbon, Paris, Milan, and Madrid. The buildings chosen for this fashion stunt included Praca Do Comercio in Lisbon, Arco Della Pace in Milan, a building near Waterloo Station in London and Bowery in New York. The global projections takeover follows the brand's dramatic launch last year, in which a 52-foot campaign image was uncovered in Madrid's famous Palacio de Cibeles. Ronaldo is working on the brand with menswear designer Richard Chai, with whom he has created a new collection for the autumn/winter 2014 season, offering dynamic colors with classic but contemporary design.

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