Crocs Europe, which is based in the Netherlands, is taking over the distribution of the brand in the Benelux countries. Sport Partner reports that Crocs Europe has decided to directly employ all of the 55 staff in Crocs stores as well as 12 office staff, who have just moved to Crocs Europe's new head office in Hoofddorp. Jeroen Versteijnen, who has been with the organization for three years, was appointed country general manager Benelux, reporting to Kimmo Salmi, commercial director of Crocs Europe. The brand's distribution in the Benelux countries was previously attributed to W.J. Holding, a company partly owned by Dick Wijsman, who ran Crocs Europe himself for several years.

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