Crocs plans to increase its marketing investments by one-third to about $15 million this year to raise consumer awareness of the brand. It also plans to open between 70 and 95 new stores – most of them in the first half – and to prepare the launch of a new ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here