Crocs is celebrating 10 years in business this month with a European tour covering 10 locations in five cities and countries. To raise awareness of its newest styles and target a more urban/lifestyle demographic, the company is inviting members of the public to try on a pair of Crocs, with an emphasis on its newer styles. Their reactions are captured on camera and shared on Facebook. Participants have the opportunity to use a discount voucher for a purchase in the nearest Crocs shop on the same day. The Crocs Comfort Tour began at two locations in Nice on June 2. It continued at two spots in Manchester on June 9. Helsinki and Cologne will be next on June 16 and 23, respectively. The tour ends in Dublin on June 30.

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