Crocs launches fourth edition of its “Come As You Are” campaign

Crocs has launched the fourth edition of its annual “Come As You Are” global marketing campaign. On this occasion, it has added a fifth celebrity ambassador, the Bollywood actor and producer Priyanka Chopra Jonas. The other four are the Chinese actor Yang Mi, the American actor Zooey Deschanel, the South Korean singer and actor Kim Sejeong and the Japanese actor Suzu Hirose. Through the campaign, Crocs will be launching several products, such as the LiteRide collection, and new colorways, such as “Cantaloupe” and “Neo Mint.” Crocs entered the Indian market in 2007. In October, the American footwear producer collaborated with an Indian designer, Nitin Bal Chauhan, on a pool party in New Delhi.