Cross Sportswear of Sweden is opening its fourth concept store as a shop-in-shop in the older department store of Steen & Ström in Oslo, which has been redesigned. The brand, which was taken over by Peter Blom four years ago, has also signed a contract with Jon Olsson, the leading free skier, in competition with several well-known international skiwear brands. It’s not sure whether one of those brands was Peak Performance, a company founded by Blom. Cross plans to introduce a limited Jon Olsson signature line for future seasons.