Premier League football club Crystal Palace has hired sports marketing expert Kenny Annan-Jonathan as creative lead, a newly created role and a first in English football. Annan-Jonathan is the founder and director of The MailRoom, a boutique sports marketing and management agency. His first project as the club’s creative lead will be to launch a fall/winter apparel collection for the 2023/24 football season, Business of Fashion (BoF) has reported, adding that Annan-Jonathan plans to create “products that go beyond typical sports team merch.”
