Allyson Felix, the most decorated woman in Olympic track and field history, has launched a women’s sports management company called Always Alpha. The company is a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company.
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
Always Alpha is dedicated to empowering modern women to break barriers, own their voices and create a better future on and off the field. By addressing the outdated, transactional talent management model that was not built for today’s multifaceted talent, Always Alpha aims to empower the industry’s limitless potential.
The most decorated American track and field athlete in the history of the Olympics gained national attention in 2019 when she publicly parted ways with her sponsor, Nike, over its unfair policies when it came to pregnant athletes. So in June 2021, Felix debuted her own sneaker label, which she co-founded with her brother, called Saysh.
“Young athletes often ask how I’ve diversified and consistently grown my business across marketing, media, entrepreneurship, venture, entertainment and impact,” said Felix. “Wes and I did it ourselves, piece by piece, out of necessity - because there was no way to turn our vision into reality. With Always Alpha, we’re taking everything we’ve learned and creating the modern management company I once dreamed of to help the next generation of talent do the same and build the future they dream of, too.”
