Decathlon is extending its support to frontline workers by offering a special discount through the Blue Light Card program, providing valuable savings on a range of essential products. The sports retailer is offering a 10 percent discount on a carefully selected assortment of items to NHS, social care, ambulance, police, fire and rescue personnel. This initiative underscores Decathlon’s steadfast commitment to acknowledging and honoring the dedication of key workers and the armed forces.
“This initiative solidifies our commitment to inspire and support those tirelessly serving the community through the transformative wonders of sport,” Chrysanthe Rukebesha, Decathlon UK’s Head of B2B, commented.
Andrew Collins, COO of Blue Light Card, emphasized the importance of partnerships like this amid the ongoing challenges faced by members. He highlighted the significance of delivering savings on essential items to support mental health and wellbeing, particularly during the current cost-of-living crisis: ”We’re grateful that Decathlon continues to show its appreciation to NHS staff and other frontline workers with their latest deal for our members.”
The discount offer shows Decathlon’s dedication to fostering a culture of gratitude and support for those who contribute tirelessly to the well-being of society. Through partnerships like this, the retailer aims to provide tangible assistance to frontline workers while promoting the benefits of an active lifestyle.
