The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds.
The European Outdoor Conservation Association (EOCA) has launched a fundraising campaign for Earth Day: “A number of EOCA members are generously donating a percentage of their e-commerce sales to the association to mark Earth Day.” In addition, the organization names Vaude, Keen, Lesovik, Schöffel, Smartwool, Stanley and Black Diamond, who are participating in special campaigns and collecting donations for EOCA projects and have themselves organized, for example, clean-up campaigns in the local forests.
At the same time, our author Charles Ross believes that the outdoor industry, in particular, could make much better use of Earth Day: „It is a chance to show how excellent our trade is, and some brands are already embracing it. If you start your preparations now, you will be able to capitalize on Earth Day 2023,” Charles writes.
>> Read Charles’s full article here
“Our industry is made up of trailblazers, explorers, and passionate leaders who push the limit on what is possible,” says Amy Horton, director of sustainable business innovation at the U.S. Outdoor Industry Association. In a very informative article on the occasion of Earth Day, she takes stock of the outdoor industry’s climate efforts.
But of course, Earth Day goes far beyond the sports and outdoor industry. Those looking for other general Earth Day activities can find them on the official site. Events can also be entered there. This year’s motto is “Invest in our planet.” In addition, initiatives that support the organization’s daily work can be found there.
Because one thing is also clear: Earth Day is a communication anchor that can create awareness, encourage rethinking and inspire. We have to take the path to a sustainable future every day – in our personal and professional lives.
In our EDM Sustainable Special, we have summarized which business models are currently being discussed, which legal requirements are important, and who the pioneers from our industry are. You will also find a survey on the “Sustainability State Of Industry Survey” among our readers in the e-magazine.
