Element Skateboards has announced it will donate one percent of all global hardgoods sales to 1% for the Planet. In a press release, the brand said, “At Element, we are not climate scientists. We are skateboarders, adventurers, creatives; a community of passionate people who care. We care about our planet, our climate, our present, and our future.” Element will thus “directly fund true experts and NGOs in their work to fight against deforestation and to contribute to reforestation and biodiversity.”

The commitment is part of Element’s “Conscious by Nature” initiative. The brand has announced additional projects in this regard.

Element Skateboards is part of Boardriders (with Quiksilver, Roxy, Billabong, VonZipper, DC Shoes, and RVCA). The brand sells clothing, footwear, accessories and skateboards for men, women, and children. It is one of the core brands in the skate market and celebrates its 30th anniversary this year. Element was also the first skate brand to release a women’s clothing division (2000).

Element’s best-known pro-model rider is currently Tom Schaar. The Californian made history when he became the first skateboarder ever to land a 1080 as an 11-year-old in 2012.