Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI). The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the largest 2,500 companies listed in the Dow Jones Global Total Stock Market Index. The DJSI family tracks the performance of leading companies in various sectors based on economic, environmental and social criteria.
As reported by just-style.com, Adidas has said that its score was actually consistent with that of the previous year, and that it continues to lead in the sporting goods industry. The company added that it “will do our utmost to increase our score to be included in the index again next year.” Nike is also absent from the list, but the company declined to participate in this year’s review, explains just-style’s report.
In fact, we deplore the fact that there is no specific list for sports products in the DJSI. There was no mention of Adidas under any category in the geograhical list for Europe. On the other hand, Asics and Gildan Activewear were featured in this year’s list of companies in the rather generic ”Consumer Durables & Apparel” category, respectively for the Asia-Pacific region and North America.
What about Moncler, Canada Goose and Save the Duck?
Meanwhile, Moncler was named for the second consecutive year in the DJSI as an industry leader in the “Textiles, Apparel & Luxury Goods” sector. There was no mention of its close competitor, Canada Goose, but this company had just presented a new digital platform, called Humanature, that outlines its “purposeful path to sustainability,” including its commitment to be carbon-neutral by 2025. After issuing a ”Sustainable Impact Strategy” report in April, it has now announced that it will use ”reclaimed fur” in its products from 2022 on, instead of buying fur from trappers.
Canada Goose has triggered a lot of criticism for its use of animal fur. Like Adidas’ use of recycled plastics rather than leather, a little Italian competitor, Save the Duck, is committed to using only synthetic linings in its outerwear. While many outdoor companies have called for a “Green Friday” on the occasion of Black Friday, Save the Duck announced that it will be donating 50 percent of all the proceeds from its Nov. 27 sales on its web shop and its physical stores in Venice and Milan, to Medici Senza Frontiere (MSF), the Italian branch of Doctors Without Borders. The two stores were selling only children’s wear on that day.
This non-governmental organization of French origin, which is present in more than 70 countries, has made itself available to national health authorities in Italy and elsewhere to help face the coronavirus pandemic, as hospitals have been overwhelmed with a high volume of patients in several affected countries.