The multi-sport event that celebrates inclusion, diversity, and unity through sport, is the largest LGBTQIA+ event of its kind in Europe
Intersport has renewed its long-term partnership with EuroGames by being named Official Sponsor for EuroGames 2025, taking place July 23-26 in Lyon, France.
Founded in 1992 as an annual, multi-sport event that celebrates inclusion, diversity, and unity through sport, EuroGames is the largest LGBTQIA+ event of its kind in Europe. The 2025 eco-friendly event is expected to bring in over 10,000 visitors to watch 5,000 athletes competing across 38 different sports in 50 venues.
For Intersport, the partnership, which follows its support in 2023 and 2024, aligns with its ongoing global ‘Make It Your Game’ campaign message, which is designed to inspire people to pursue their sporting passions, focusing on the diversity of sport and its ability to both individually inspire and collectively connect people.
The Intersport brand will be present in digital and print communications before and during the event, as well as being visible via event signage in the athlete’s village. What’s more, Intersport will be officially associated with the Handball competition, with its brand present at three separate venues for the 32-team tournament.
“We are proud to be supporting EuroGames for a third successive year – an event that continues to make significant and impressive strides in raising the importance of inclusivity in sport,” said Andy Hogg, General Manager, Brand and Marketing of Intersport International.
