JD Sports will be selling its seconds – returned and flawed sneakers and apparel – to a British company called Sole Responsibility. Established in 2014 and still run, with some help, by the co-founding husband and wife, Sole Responsibility buys “products that would have been disposed of” and sells them “to consumers who may not be able to afford branded products or want to show their commitment to a sustainable way of shopping.” It does this through a storefront on eBay.