The Lycra Company is launching a new print and online advertising campaign, “Keep in the loop with Lycra,” aimed at driving the conversation about the circular economy in textiles. The campaign is an invitation to customers and industry professionals to join Lycra in using resilient, sustainable materials that can be recycled at the end of their lifecycle to reduce textile waste and close the “loop” in the value chain. The campaign, developed by the agency Grounded World (a certified B Corp), uses a cycle as a design tool to show the transformation of textile waste into new fibers/fabrics. The campaign’s tagline invites the industry to learn about the company’s latest advances in the circular economy while promoting awareness and collaboration.
