Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT Football, which is officially endorsed by England’s Football Association (FA), offers weekly games with qualified referees, but above all, a tailored approach that allows players to lose weight and improve their fitness and wellbeing while also contributing to their team’s success, with support from their teammates, coach and a nutritionist. The program includes gym sessions, exclusive recipes and webinars about obesity.