New Balance has announced a range of initiatives and strategic alliances designed to help support climate goals and create a healthier planet, joining other sports companies in this kind of endeavours.
As part of its overarching Responsible Leadership strategy, which aims at a low-carbon future with a holistic set of goals between now and 2030, New Balance has laid out the following objectives: it will use 100 percent renewable electricity across its global operations by 2025; it aims to reduce its greenhouse gas emissions by 30 percent by 2030 as a signatory of the UN Fashion Industry Charter for Climate Action; it aims to send zero waste to landfills from its footwear factories by 2025, and is launching an apparel repair pilot program this year to promote greater levels of circularity; it will source 50 percent recycled polyester and 100 percent preferred leather by 2025; it will donate 1 percent of the manufacturer’s suggested retail price (MSRP) from all its Fresh Foam Hierro v6 shoes – available starting April 15 – sold in the U.S. to 1% for the Planet to benefit organizations working on climate change and public lands; and it will be working toward 100 percent of women in its footwear factories to benefit from education and skills courses by 2025.
Meanwhile, New Balance is continuing its collaboration with Jaden Smith, the American rapper and activist. On April 23, New Balance and Jaden will release the Vision Racer ReWorked, the latest Vision Racer shoe and the first in this line to be crafted with Spinnex, a partially recycled fiber that incorporates at least 30 percent factory textile waste. The material used in the upper and the tongue contains 74 percent Spinnex fiber, 16 percent polyester and 10 percent Spandex. Also in 2021, New Balance is working with the GIZ Energy Support Program to improve energy efficiency within its supply chain and to develop rooftop solar energy projects. The GIZ Energy Support Program is a partnership between Vietnam’s Ministry of Industry and Trade and the German government, implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), which aims to contribute to Vietnam’s emissions reduction strategy and green growth.
In addition, New Balance has begun a new collaboration with The Renewal Workshop, a provider of circular solutions for apparel and textile brands. New Balance and The Renewal Workshop will pilot an apparel repair program this summer and conduct a training workshop to help educate designers on how to design future apparel for reparability and garment recycling.
Finally, the New Balance Green Leaf icon is going to identify apparel products that are made with 50 percent or more environmentally preferred materials, such as recycled or organic content. New Balance said that it plans to significantly expand the offering of products and product categories with environmentally preferred materials in the upcoming months and years.