Nike refurbishes park in Belgrade with upcycled sneakers

In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more