PrimaLoft has launched an updated version of its PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) manufacturing technology. Using its proprietary P.U.R.E. technology, originally launched in 2019, it claims to further reduce carbon emissions by up to 70 percent. Three new products featuring the latest version of PrimaLoft’s PURE manufacturing technology will be launched in 2022 and will be available to brand partners for their collections starting during the spring/summer 2022 season for retailing during the autumn/winter 2022/23 season. The new insulation products, all made from 100 percent recycled material, are PrimaLoft Gold Insulation P.U.R.E., PrimaLoft Silver Insulation P.U.R.E. and PrimaLoft Black Insulation P.U.R.E. The brand partners include Patagonia, Alpkit, Bergans of Norway, Kodiak, PYUA and Viking . Patagonia already had the exclusivity for the first version of PrimaLoft PURE, which reduced CO² emissions by 48 percent.

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