Puma has scaled up its textile-to-textile recycling innovation Re:Fibre, creating millions of replica football jerseys with a minimum of 75 percent recycled textile waste and other waste material. For the first time, the Puma football replica jerseys of 35 teams, including those for the Euro and Copa América tournaments, are made using Puma’s Re:Fibre recycling innovation.
The upscaling builds on the 46,000 Re:Fibre jerseys produced in 2023 and seeks to reduce textile waste and decrease reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, Puma is exploring diversified ways to recycle polyester, such as thermo-mechanical and chemical recycling techniques, which enable Puma to significantly increase its capacity to recycle textile waste.
“Re:Fibre gives football fans a tangible example of how Puma is working towards creating a forever better,” said Anne-Laure Descours, Chief Sourcing Officer at Puma. “Our wish is to have 100 percent of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and Re:Fibre is central to that.”
