Puma has committed to protecting forests around the world when sourcing paper, cardboard and viscose, as part of its new partnership with Canopy, a not-for-profit environmental organization. By 2022, the sports brand will source all of its cardboard and paper packaging from recycled or certified sources. For Puma products containing viscose, the raw material must come from fiber producers that are regularly audited and then ranked by Canopy in its “Hot Button Report.” As part of its agreement with Canopy, Puma has also signed up to the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests and bring alternative solutions to the mainstream, both in packaging and viscose production.