Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The Zoggs logo will appear on all of the STA’s instructional material, including the International Learn to Swim Programme (ILSP) awards, presented to about a million swimmers annually. Zoggs and the STA will be posting material online as well. Zoggs was recently acquired by Head, which also owns Mares and SSI.