Zouma, a new sustainable running apparel brand founded in the U.K. by Wilson Lou, a former constable and a software engineer who worked for Barclays Investment Bank, celebrated its launch on April 15 by releasing three men’s and women’s collections. Zouma’s running clothing is made from recycled materials. The production process uses plastic bottles collected from the ocean that are crushed, melted, and turned into fabric. This process is said to use 70 percent less energy and to produce 54 percent fewer carbon emissions than traditional sportswear manufacturing. Zouma’s recycled polyester fabrics are Global Recycled Standard (GRS) certified. Zouma’s packaging is 100 percent recycled and recyclable, using biodegradable tag fasteners instead of plastic ones. The brand’s commitment to environmental sustainability is further enhanced by its partnership with Ecologi to plant a tree for every product that the company sells. The brand’s range currently comprises men’s and women’s singlets as well as socks, caps and a washbag. It will be available from next month on Zouma’s website, www.wearerzouma.com.