Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
2016-12-26T00:00:00+00:00
Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
2026-02-03T11:50:00Z By SGI Europe Editorial Team
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
2026-02-03T07:24:00Z By SGI Europe Editorial Team
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
2026-01-30T06:57:00Z By SGI Europe Editorial Team
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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