BigFacts_Q22023

In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 million lifetime trades in 2022. The company also discloses key metrics about its verification process, noting that in 2022 it rejected nearly $100 million worth of products that did not meet its rigorous verification standards. “A solid and growing global footprint has helped accelerate business,” the report says. In 2022, international sellers accounted for nearly 50 percent of all StockX deals, an increase of about 25 percent since 2021.

“Our seller community thrived this year, and even with a tough economic backdrop, demand for current culture products didn’t waver,” said Scott Cutler, StockX CEO. “2022 brought new wins for our business as we posted record revenue and trades and served our community of buyers and sellers around the globe. Even as the world faces an uncertain climate in 2023, we’re committed to putting in the work and making the necessary investments to continue delivering a best-in-class experience to our global customer base.”

Here are the highlights from StockX’s latest Current Culture Index:

Footwear: Top traded sneaker brands remain steady, Salomon grows the fastest

In terms of total trades, the top five sneaker brands on StockX in terms of sales in 2022 were largely the same as the 2021 rankings (Nike, Jordan and Adidas in the top 3 spots), though emerging brands such as Salomon (+2277%) and Hoka (+713%) posted impressive year-over-year trading gains. Standout sneakers included the Jordan 11 Retro Cherry, which saw more trades during its release week than any other sneaker in 2022.

Apparel: Fear of God steals top spot from Supreme

Fear of God secured the top spot in the apparel category, knocking Supreme off the top spot for the first time in StockX history. The brand’s minimalist loungewear is popular with both Gen Z and Millennials, and consumers continue to place a high value on comfort. Among apparel growth brands, both Moncler (+511%) and Aimé Leon Dore (+265%) posted impressive numbers, rising 33 and 21 places, respectively.

Swatch and New Era as the fastest-growing accessories brands

Supreme and Telfar took the #1 and #2 spots on StockX’s list of most traded accessories brands for the second year in a row, but the fastest-growing brands were Swatch and New Era. Swatch achieved 7416% year-over-year trade growth thanks to a successful collaboration with Omega, while New Era posted impressive results (+720%) thanks to collaborations with Takashi Murakami and Fear of God.

StockX is also a popular trading platform for collectibles. Here, Lego climbed two places up the list and is now No. 1. Bearbrick landed at No. 2, followed by Laws at No. 3.

Previewing 2023, StockX says that following the revival of football in 2022 and the Women’s World Cup taking place this summer, the focus on football-related footwear will be even greater than before. In 2022, demand for classic silhouettes like the Adidas Samba and Gazelle rose “to dizzying new heights,” with sales increasing 553 percent and 222 percent, respectively, year-over-year. Designer streetwear collab products are also expected to make a push in 2023. Another trend is sneaker styles reminiscent of the running shoes of the late 2000s. The trend started back in 2022 when models like the Asics Gel Kayano 14 and News Balance 2002R were in high demand. Last but not least, “gorpcore” has gone from a microtrend to a staple. “Names like Salomon, Arc’teryx and The North Face are now at the center of the sneaker and streetwear world,” says the resale platform. “We expect 2023 to be another banner year for functional and outdoor-friendly designs.”