David Beckham and Simon Fuller, the TV producer best known for being the creator of American Idol and the “Idol” franchise, have signed a 50-50 joint venture with Hong Kong-based Global Brands Group (GBG) to develop David Beckham-branded consumer products globally. As reported by The Financial Times, they also plan to create more brands within six months by bringing in other sports and entertainment stars, as yet not named, on similar terms. GBG licenses brands for various products with a focus on footwear, clothing and home products, especially in the U.S. market. The amount each side has put up or is ready to invest was not disclosed.

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