David Beckham signs with Alibaba

By 2024-05-29T15:38:00

David_Beckham_x_AliExpress_20240527

Source: AliExpress

David Beckham has signed an endorsement deal with Alibaba, according to The Independent and others. The deal is reportedly the biggest ever entered into by the Chinese e-commerce giant, although the terms remain undisclosed. It is connected with a marketing campaign for this year’s UEFA Euro tournament.

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