Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, partially involving the sponsorship of entire teams. The professional athletes supported are also to assist Decathlon in product development.
Here are Decathlon’s latest collaborations:
- Volleyball: Decathlon’s Allsix brand supports the German pro Ferdinand Tille
- Athletics: French runner Yoann Kowal is Kiprun’s first athletics partner
- Road cycling: The Van Rysel brand is the new partner of the Cofidis team
- Mountain bike: Rockrider launches its own five-person UCI mountain bike team
- Trailrunning: Evadict enters the racing scene with a ten-strong “Evadict Women Team”
Decathlon already carries 85 of its own brands, each of which stands for one type of sport.
