Décathlon has opened the largest sporting goods store in Russia, and aside for some initial delivery problems it’s selling well in spite of a lack of any major marketing campaign. With a staff of 150 people, the mega-store is located on the ring road of Moscow, in the suburb of ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here