Decathlon is going to launch a new private label for Nordic walking, called Inovik, during the autumn/winter 2018/19 season. It recently introduced other new private brands: Itwit for paddle sports, and Olaian for surfing. Sport-guide indicates that it is also working on a brand for rugby.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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